A new white paper from ad tech innovator Targetable finds that restaurant owners and other entrepreneurs are moving en masse from traditional media to social media advertising platforms that offer the ability to localize, target specific demographic groups and generate new customers and revenue in a time-efficient manner.

In fact, the San Diego-based marketing platform notes, 2019 marked an important milestone in the US advertising sector, a year that for the first time saw dollars spent on digital ads surpass that devoted to print and broadcast combined. This underscores why digital and social media ads are displacing the old ways.

"For our growing client list of restaurant owners and franchise operators, understanding social media advertising has gone from being a nuisance to a vital part of their business plan," says Targetable CEO and Co-Founder Vladimir Edelman. "With platforms like Targetable, which leverage rather than compete with powerful platforms like Instagram and Facebook, even the busiest entrepreneur can, with a small dedication of time and money, take control of their marketing costs and drive revenue growth.