DIGITAL COMMERCE TRANSFORMATION


(Q2: May)

This special edition is a compilation of the most successful digital commerce transformation cases. Brands, Retailers and eCommerce companies get a sense of how others have carved out their eCommerce strategy inorder to increase online revenue, beat competition and gain access to the newest designs, techniques, tools, and resources. You can submit a case study to highlight the  best-in-class customer experiences you have brought to one of your clients and helped brands navigate the digital economy.

Word Count: 600-750 words | Deadline: April 10, 2023

Your investment in Executive Council will result in an incredible ROI.

WEBSITE REDESIGN AND BIGCOMMERCE IMPLEMENTATION

KOKATAT
  • We modernized and updated the design of the Kokatat site while keeping brand communication consistent.

  • We helped Kokatat migrate onto a reverse headless system with BigCommerce and Contentful for faster performance and easy content management.

  • Together, Kokatat and Mercutio designed Kokatat’s custom suit builder tool, their primary driver of dry suit sales.

  • Contentful powered the content aspects of the Kokatat site; a robust and easy tool for managing content and merchandising products.

BIGCOMMERCE IMPLEMENTATION

THEO CHOCOLATE
  • Theo began with helping them define what the next phase of ecomm looks like for Theo - this included process definition for online orders, specific feature requirements, review of upcoming changes to their ERP system, platform review, cost of ownership analysis and platform recommendation

  • They landed on BigCommerce so we migrated the site from Wordpress to BC in 90 days. Shogun was selected as a plugin to help manage content

  • Phase 2 is coming with a bunch of new features

WEBSITE REDESIGN AND BIGCOMMERCE IMPLEMENTATION

SOG KNIVES
  • For SOG’s website redesign, we chose Contentful as the system for managing product merchandising and branded content.

  • We integrated SOG’s Great Plains ERP system by using Mercutio’s Knect platform.

  • A full redesign of the site was completed to match with a major brand update

  • During the 2019 holiday season, SOG grew mobile conversion 3X, and reduced page load time by eight seconds

Clicking on the images below will lead you to the specific page from our previous magazines. It will give you an idea of how a 'Digital Transformation' page will look and what you can expect.