- Physical stores are preferred by most consumers for 4 out of the 5 polled purchase types. The majority of consumers say physical stores are the most preferred shopping method for major appliances (81%), clothing / accessories (70%), health/beauty products (67%) and home décor (67%). Roughly 2 in 5 consumers (44%) prefer physical stores for buying holiday gifts.
- Shopping in physical stores make consumers feel good. More than 4 in 5 consumers surveyed (81%) say they feel they are making a positive contribution to their community by shopping in a physical store. Over two-thirds (68%) of consumers say retail therapy is a great way to relieve stress.
- Consumers value in-store experiences and personalized assistance. Over two-thirds (68%) of consumers say when they shop in a physical store they tend to look for in-store experiences. Half of consumers (50%) say they would sacrifice spending less on a product online in order to get personalized assistance/advice from an in-store sales associate.
Other Notable Survey Findings