• 18- to 34-year-olds are more likely to have gone to stores to kill time than most older age groups, 35% compared to:
      • 20% of 45- to 54-year-olds
      • 15% of 55- to 64-year-olds
      • 9% of 65+-year-olds
    • 18- to 34-year-olds are more likely to have gone to stores to spend time with friends/family than their older counterparts, 33% compared to:
      • 24% of 35- to 44-year-olds
      • 23% of 45- to 54-year-olds
      • 20% of 55- to 64-year-olds
      • 15% of 65+-year-olds
  • The survey of over 2,000 U.S. adults ages 18 and older assessed American preferences surrounding in-store shopping.

    • Younger generations are more likely to go to stores to kill time and spend time with friends. In the past 12 months, younger age groups are more likely than most older age groups to say they have shopped in a physical store for the following reasons: