Rethinking Supply Chains for a Volatile World

Supply chain disruptions are no longer isolated events—they’re a constant reality. While just-in-time and other similar models have long been valued for their efficiency, recent volatility has exposed their limitations. A more resilient supply chain strategy requires a shift from strict efficiency toward greater flexibility and adaptability.


This isn’t about abandoning existing methodologies entirely but about rethinking how we balance efficiency with resilience. Diversifying sourcing, building safeguard capacity, and securing alternative transport routes are essential steps. Additionally, the key to navigating disruptions effectively lies in strong partnerships with service providers and vendors. Real-time data and predictive insights are valuable, but the ability to act on that information depends on having responsive and reliable partners.


When disruptions arise, success comes from the ability to pivot quickly. That requires deep collaboration with logistics partners who understand your business, anticipate challenges, and can deliver creative solutions under pressure. Resilience isn’t just about visibility—it’s about having the right relationships and infrastructure in place to adapt and recover quickly. A more stable supply chain strategy will depend on strengthening these partnerships and building systems that can absorb shocks without compromising performance.


Ken O’Brien

President & CEO
Gemini Shippers Association