Digital Wave Technology’s Native AI Solutions Drive Efficiency and Revenue for Retailers and Brands

Lori Schafer, CEO, Digital Wave Technology

A lack of unified data holds back consumer industries from getting the most out of AI applications. The ONE™ Platform provides a single source of truth, with PIM and MDM as the foundational layer underneath, greatly improving speed to market for product innovation and driving exponential improvements in profitability, productivity, and customer experience. It’s a game-changer for Digital Wave’s customers.

Imagine creating unified retail experiences effortlessly. At Digital Wave Technology, our customers are leveraging enterprise AI to deliver consistent, loyalty-building product journeys, achieving significant gains in margin, conversions, inventory management, operational efficiency, and speed to market. Our AI-native, rapid development platform offers high-value enterprise solutions that will enhance your business across multiple fronts, from Product Information Management (PIM) and Master Data Management (MDM) to Merchandise Financial Planning, Assortment Planning, Allocation, Lifecycle Pricing, Promotion Planning & Optimization, and Maestro AI, your content management AI/GenAI copilot.


How will you elevate your business in 2025? Discover how you can start small, be up in running in weeks, and experience tangible business results with Maestro AI. Part of our AI-native ONE™ platform Maestro AI easily enhances your Product Information Management (PIM) system without replacing it. By integrating with any existing PIM solution, Maestro accelerates product onboarding processes, driving revenue faster.


With Maestro, you can automate search engine-optimized copywriting in your brand voice and enrich product attributes, freeing your team to focus on strategy rather than manual data entry. Maestro is redefining efficiency, speeding up time to market, and increasing company visibility.


See the impact for yourself with these customer success stories:

Multinational Discount Supermarket Chain

A leading grocery chain aimed to improve product data management and enrichment across its extensive inventory while maintaining speed and accuracy.

National Home Improvement Retailer

Challenge:Enhance product data management and enrichment across a vast assortment.

Solution:Digital Wave Technology’s Maestro AI extracted vital product attributes, such as nutritional information, directly from product images and descriptions. Maestro AI generated detailed and precise product descriptions and integrated with the existing digital infrastructure by automatically generating export files tailored for system consumption. Team members efficiently reviewed, edited, and approved outputs before publication to ensure maximum accuracy and brand consistency.

Results:

  • Provided Additional Product Details: Achieved a 92-98% accuracy rate by category when automating product attributes.
  • Increased Operational Efficiency 97%: Automated manual processes, enhancing website navigation and boosting organic search.

  • Increased Traffic & Conversion Rate: In the first 90 days, Maestro significantly lifted organic traffic and improved conversion by 12%!

  • Experienced High ROI: Achieved a 3.5x return for every $1 invested in AI.

  • Elevated Brand Perception: Improved brand image and recognition.

Leveraged Enriched, Accurate Data: Ensured consistency across systems and processes positioning the company for digital growth.

Largest Distributor of Luxury Goods

A national home improvement retailer sought a solution to streamline the time-consuming process of onboarding and generating brand-consistent copy for a vast array of products.


Challenge: Simplify product onboarding and efficiently generate brand-consistent copy.


Solution:Digital Wave Technology’s Maestro AI revolutionized the retailer’s product attribution and copywriting processes. Associates now spend mere minutes, rather than hours, on each category, transitioning from manual entry to simply validating the AI-generated attributes and making manual overrides only when necessary. Maestro AI also generated SEO-friendly copy to improve searchability and discoverability.

The largest distributor of luxury goods in North America turned to Maestro AI to streamline operations and improve customer experiences.


Challenge:Streamline operations and improve customer experiences.


Solution: Utilizing Digital Wave Technology’s Generative AI enterprise solution Maestro AI, the distributor automated SEO-optimized product copy generation tailored to their brand voice and to that of their retail partners. It automated product attribute assignments and consolidated data from multiple systems into a unified view.

Results:

  • Automated Attribution: Processed millions of items with over 90% accuracy.
  • Accelerated Onboarding 92%: Increased product onboarding speed 92% getting products to market faster.

  • Enhanced Data Quality: Improved data accuracy by up to 98%.

  • Achieved Cost and Time Efficiencies: Reduced copywriting time and costs by 99.7%.
  • Boosted Conversion Rates 35%: Achieved a 35% increase in conversion rates.

Results:

  • Reduced Workloads by a Full Day Each Week Across the Team: Enabled users to focus on higher value-added tasks and strategic objectives.
  • Optimized SEO Strategies by 15-25%: Dramatically boosted online visibility with search-engine-optimized copy, resulting in greater reach and engagement.

  • Boosted Conversion Rate: Compelling product descriptions and details resulted in 15-20% higher conversion rates.

  • Personalized Shopping Experiences: Elevated customer satisfaction tailoring content by brand and retailer.

  • Accelerated Drop Ship Processes by up to 50% Per Category: Reduced time to market, boosting competitive advantage.

  • Enhanced Quality Control: Elevated measures to ensure superior product standards and customer satisfaction.

A prominent retailer in the health, beauty, and skincare industry, operating in a multilingual country, turned to Digital Wave Technology's Maestro AI to enhance operational efficiency and product discoverability.


Challenge: Improve operational efficiency, product discoverability, product attribution, and team productivity while simplifying information presentation in multiple languages.


Solution: Digital Wave Technology's Maestro AI automated the extraction and generation of product attributes, created multilingual brand copy, and optimized content for SEO. Maestro also identified key customer attributes, making it easier and faster for customers to find items on the website.

Results:

  • 92% Increase in Team Productivity: Merchandisers could focus on strategic activities, best-selling categories, expanding assortments, and inventory productivity.

  • Faster New Item Setup: Onboarding time reduced from weeks to minutes, with consistent brand messaging. This accelerated product setup also enabled quick multilingual content updates throughout the year as needed.

  • Enhanced SEO and Discoverability: Improved search engine listings and organic traffic through automated product attribute generation
  • Boosted Operational Efficiency: Integrated multilingual content updates and optimized workflows effectively.

  • 30% Improvement in Product Attribution: Enhanced data accuracy and completeness improved SEO and navigation.

  • Identified Key Consumer Attributes: New insights drove better searchability, site navigation, and overall revenue.

Experience the transformative power of AI /Gen AI and elevate your retail operations to new heights. Contact Digital Wave Technology to start your journey today.

Health, Beauty, and Skincare Retailer

About Digital Wave Technology

Digital Wave Technology provides extensible enterprise AI applications that meet the business-critical needs of global corporations in consumer industries including retail, consumer goods, and healthcare. The company’s single integrated analytical platform offers packaged and extensible applications, as well as the flexibility for rapid development of new solutions, giving customers a competitive edge. Its strategy hinges on relentless innovation and a commitment to delivering unparalleled value through business-use-case-driven technology with impeccable customer service. Digital Wave Technology laid its foundation in enterprise Product Information Management and Master Data Management, which now serves as the common data model underpinning an ever-growing list of best-in-class solutions. Learn more

NoV 2024