
AI-Assisted Human Decision-Making: The Key to Effective Loss Prevention
Gatekeeper Systems, a pioneer in intelligent theft prevention solutions, is proud to lead the U.S. retail industry’s use of AI-driven facial recognition technology. Why? Because retail employees and customers share understandable concerns about store safety. Our FaceFirst face matching software is specifically designed to help retailers prevent deadly in-store violence as well as staggering losses from ORC rings and other thieves.
With FaceFirst, retailers can provide safer places to work and shop, improve investigative efficiency, and protect consumer privacy. FaceFirst’s real-time alerts enhance situational awareness and offer proactive opportunities to respond when a known threat enters a store. A FaceFirst grocery client reported a 50+% year-over-year reduction in violent in-store confrontations after deploying FaceFirst. FaceFirst also offers powerful investigative, analytics, reporting, and data governance features.
All that said, FaceFirst’s most powerful feature is not its artificial intelligence—it’s the trained human user who’s reviewing the software’s information and making the decisions about how to proceed. Automated AI decision-making can be useful for some use cases, but retailers using the FaceFirst software understand that AI is a vital tool that helps their teams respond appropriately to protect people, products, and profits.

Columbus Consulting delivers solutions that drive true value and have been transforming the retail, grocery and CPG industries for over two decades. We are a retail consulting company of industry experts. Our approach is simple, if you do it, we do it. We are more than consultants; we are experienced practitioners who actually sat in our clients’ seats. We understand the challenges, know what questions to ask and deliver the right solutions. Columbus offers a unique, consumer-centric approach with an end-to-end perspective that bridges functional & organization silos from strategy to execution. Our specialties include: unified commerce, merchandising & category management, planning & inventory management, sourcing & supply chain, data & analytics, accounting, finance & operations, people & organization and information technology. Let us know how we can help you. To learn more, visit COLUMBUSCONSULTING.COM.