AI-Assisted Human Decision-Making: The Key to Effective Loss Prevention

Gatekeeper Systems, a pioneer in intelligent theft prevention solutions, is proud to lead the U.S. retail industry’s use of AI-driven facial recognition technology. Why? Because retail employees and customers share understandable concerns about store safety. Our FaceFirst face matching software is specifically designed to help retailers prevent deadly in-store violence as well as staggering losses from ORC rings and other thieves.


With FaceFirst, retailers can provide safer places to work and shop, improve investigative efficiency, and protect consumer privacy. FaceFirst’s real-time alerts enhance situational awareness and offer proactive opportunities to respond when a known threat enters a store. A FaceFirst grocery client reported a 50+% year-over-year reduction in violent in-store confrontations after deploying FaceFirst. FaceFirst also offers powerful investigative, analytics, reporting, and data governance features.


All that said, FaceFirst’s most powerful feature is not its artificial intelligence—it’s the trained human user who’s reviewing the software’s information and making the decisions about how to proceed. Automated AI decision-making can be useful for some use cases, but retailers using the FaceFirst software understand that AI is a vital tool that helps their teams respond appropriately to protect people, products, and profits.

Robert Harling

President & CEO
Gatekeeper Systems