At NRF 2025, WSS IT Executive Highlights the Role of Modern POS in Unified Commerce
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For technology solution providers, it’s exciting and appreciated when a customer is willing to speak publicly about their successful adoption of your technology, and that excitement increases significantly when the client shares their story on stage at the world’s largest retail event – NRF!
On January 13, during NRF 2025: Retail’s Big Show in New York City, Sarah Derba, Senior Director, Information Technology at WSS presented the session Unlocking Unified Commerce: The Essential Role of Modern POS.
The session focused on WSS’ implementation of Aptos ONE, a modern POS solution. Dozens of WSS stores went live on Aptos ONE immediately prior to the holiday shopping period, with the remainder adopting the solution in early 2025.
When retailers embrace modern POS solutions, they unlock new levels of speed, efficiency, and customer engagement—WSS’ adoption of Aptos ONE is proof of that.
Based in California, WSS is a subsidiary of Foot Locker Inc. and operates more than 140 stores nationwide. WSS offers a vast selection of footwear, apparel and accessories from top brands including Nike, Jordan, adidas, Vans, Puma, Converse and others. Recently celebrating 40 years of retail success, WSS is embracing cutting-edge technologies designed to meet the demands of today while ensuring adaptability for the future.
During her time on stage, Sarah explained how Aptos ONE is delivering new levels of speed, efficiency and innovation to WSS’ store operations and customer engagement strategies. She also mentioned the benefits of empowering WSS employees to ring up transactions, add loyalty points, access real-time inventory and customer data, complete omnichannel orders, and much more – all from a single, mobile-first device.
With more and more retailers evaluating modern POS and unified commerce technologies, the audience valued Sarah’s energy and candor in sharing opportunities and lessons learned from WSS’ implementation of a cloud-native and microservices-based POS application.
Beyond the technology itself, Sarah also highlighted the importance of having an honest and collaborative relationship with technology partners. She emphasized the need for vendors who actively listen to client feedback throughout the project and respond in a timely and thoughtful manner.
MAR 2025
