MAR 2025

March 2025

Managing Editor: John Mathews


Senior Writer: Stephanie Kreml


Writers:  Mary Alison, Allison Gillchrist,

Kim Langdon Cull, Connie Yerbic, Elena Borrelli


Magazine Designer : Michelle Wong


Digital Publishing Director: John Louis


Advertising: David Miller

david@retail-today.com


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Copyright © 2025


All rights reserved. No part of this publication may be reproduced in any form or by any means, electronic, photocopying or otherwise, without prior permission of the publisher and copyright owner. While every effort has been made to ensure the accuracy of this publication, the publisher accepts no responsibility for errors or omissions. The products and services advertised are those of individual authors and are not necessarily endorsed by or connected with the publisher. The opinions expressed in the articles within this publication are those of individual authors and not necessarily those of the publisher.

NRF 2025 set the stage for the next chapter in retail, drawing over 40,000 attendees and 6,200 brands from around the world. The event showcased the retail industry's rapid evolution, driven by technology and innovation.


With over 175 sessions, NRF 2025 highlighted the transformative impact of AI, robotics, and omnichannel integration on the customer journey. AI was the star of the show, offering insights into its role in dynamic customer interactions, operational efficiencies, and technologies like digital twins, computer vision, and RFID. These innovations are reshaping everything from inventory management to loss prevention and customer engagement.


Yet, NRF 2025 wasn’t just about tech—it underscored the enduring importance of physical stores and human connections. The rise of the "intentional consumer" was a key theme, reflecting a shift toward personalized and meaningful retail experiences. Retailers are increasingly blending physical and digital spaces to enhance personalization and streamline operations.


The Startup Hub emerged as a key highlight, showcasing emerging brands with disruptive solutions poised to reshape the retail landscape. Immersive Foodservice Innovation Zones allowed attendees to experience firsthand the technologies transforming dining experiences.


For those unable to attend, this recap captures the essence of NRF 2025, offering valuable insights, strategies, and innovations that will shape the retail industry in 2025 and beyond.


Happy reading.


John Mathews
editor@retail-today.com

NRF 2025 Recap: The Pulse of Retail’s Future