Customer-centricity has turned into an industry buzzword. But it is true that building your strategy around customer needs and preferences may be the only way to navigate the ever-evolving retail landscape. It used to be that customers would come to you – now, retailers need to cater to shoppers’ ever-evolving demands to secure a sale.
It’s therefore imperative for brands to understand what consumers want, in order to tailor their approach and focus their efforts on meeting these expectations to drive success. In today’s competitive landscape, any insight into shoppers’ mindset is an invaluable tool to win the retail race.