NOV 2025
NOVEMBER 2025
Managing Editor: John Mathews
Senior Writer: Stephanie Kreml
Writers: Mary Alison, Allison Gillchrist,
Kim Langdon Cull, Connie Yerbic, Elena Borrelli
Magazine Designer : Michelle Wong
Digital Publishing Director: John Louis
Advertising: David Miller
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Copyright © 2025
All rights reserved. No part of this publication may be reproduced in any form or by any means, electronic, photocopying or otherwise, without prior permission of the publisher and copyright owner. While every effort has been made to ensure the accuracy of this publication, the publisher accepts no responsibility for errors or omissions. The products and services advertised are those of individual authors and are not necessarily endorsed by or connected with the publisher. The opinions expressed in the articles within this publication are those of individual authors and not necessarily those of the publisher.
The retail industry stands at a defining moment. Over the past few years, retailers have made meaningful strides in digital adoption—embracing eCommerce, omnichannel integration, automation, and data-driven decision-making. Yet the competitive landscape continues to evolve faster than ever. Today’s consumer expects frictionless journeys, personalized engagement, real-time availability, and ethical, sustainable business practices. Meeting these expectations requires more than incremental upgrades; it demands true digital advantage.
This year’s Retail Transformation Edition captures that shift. Retailers are no longer asking whether to transform but how to accelerate, scale, and sustain transformation. The case studies featured in this edition demonstrate how leading retailers are moving beyond experimentation to execution—deploying AI for inventory precision, leveraging advanced analytics for category growth, enhancing last-mile efficiency, and building unified customer experiences that bridge physical and digital channels seamlessly.
What sets successful retailers apart today is their ability to connect technology with outcomes: higher productivity, smarter merchandising, resilient supply chains, and deeper customer loyalty. These stories underline a critical truth—digital transformation is not a project; it is a continuous capability. And as economic pressures tighten and competition intensifies, the divide between digital leaders and digital laggards will only widen.
This edition offers a front-row view of transformational journeys across categories—grocery, fashion, beauty, specialty retail, and more. Each case brings practical learnings, proof of value, and inspiration for teams building the next phase of their digital roadmap.
We hope these real-world examples spark new ideas, encourage bold experimentation, and empower retailers to turn digital ambition into digital advantage.
Happy reading.
John Mathews
editor@retail-today.com
Retail Transformation 2025
From Digital Adoption to Digital Advantage