Our AI-driven analytics help retailers identify criminal behavior patterns and prevent repeat offenses. Multiple clients have used FaceFirst to prove that 90+ percent of individuals enrolled with probable cause were repeat offenders.

The Loss Prevention Research Council (LPRC) recently analyzed how FaceFirst’s facial recognition technology is helping a retailer identify criminal behavior patterns and prevent repeat offenses. The research highlighted the impact of a retailer’s top offenders in a 60-day period, including:

• Top 102 offenders generated 9,541 probable face match events in 60 days*
• Average of 96.4 events per offender
• $978,588 potential losses in 60 days
• Extrapolate to $5,871,528 annual losses

*Note: Retailers often monitor nonviolent repeat offenders over time to help identify accomplices and build cases for eventual prosecution.

According to new NRF research, senior retail leaders identified their top three external theft priorities: organized retail crime, shoplifting, and repeat offenders. Gatekeeper Systems’ FaceFirst software helps retailers mitigate all three key challenges while also keeping stores safe, efficient, and customer-friendly.

Footnote: National Retail Federation. (2025) The Impact of Retail Theft & Violence 2025. Available at: https://nrf.com/research/the-impact-of-retail-theft-violence-2025

Top U.S. retailers, more than 50 grocery banners, plus home improvement, luxury apparel, and big box chain stores rely on FaceFirst for very good reasons. FaceFirst lets you flex your investigative superpowers with lightning-fast searches across hundreds of locations and weeks of security video. FaceFirst gives you unparalleled visibility to threats and recidivists so you can build more and better cases faster.

FaceFirst’s look-back search feature turns a nearly impossible manual task for humans into instant, actionable intelligence. Aligned with your data retention policy—we help you analyze criminal activity across every store in just minutes for faster, stronger investigations.

FaceFirst dramatically increases investigative efficiency. An investigator using FaceFirst’s AI tools was more than eight times more efficient than his unassisted colleague working the same case, according to another LPRC study. A FaceFirst-enabled investigator built a case with 4.26x more case value, identified criminal activity in nearly twice as many stores, and uncovered additional vehicle and license plate-related data, plus accomplice data—all in just three hours. A second investigator, given 18 hours without FaceFirst, delivered far fewer investigative leads and insights.

The LPRC research also revealed that cart pushout was the most common method of offense for newly enrolled offenders (57.14%) and top repeat offenders (34.31%).

Of course, Gatekeeper Systems’ Purchek® technology is an industry leading practical solution to prevent shoplifters from pushing out carts filled with unpaid merchandise.

FaceFirst helps reveal which offenders cause the most loss. In the LPRC study, top offenders

visited stores 7.23x more often than newly enrolled individuals. The top 10% of these

repeat offenders visited stores 10x more than the top 10% of new enrollees.

With FaceFirst, retailers can Identify and deter their biggest repeat offenders, then create plans, programs, and policies using our data-driven analyses of patterns, trends, and measurable impacts, including ROI.

In another LPRC study, LP professionals using the FaceFirst software were 7.9 times more likely to correctly identify a subject’s face compared to those without assistance when controlling for factors such as presentation order and subject familiarity. The software also helped reduce the impact of human error in simulated offender identification.

FaceFirst is designed for retail life safety and loss prevention. Our platform provides real-time alerts and investigative tools that create safer places to work and shop while reducing theft. FaceFirst is developed in the U.S., features a top NIST-ranked algorithm, and adheres to high standards of privacy and responsible data governance.

Retailers understand the value of trusted, credible, proven partners. Gatekeeper Systems has five global offices with operational systems in 58 countries and has served the asset protection industry for more than 27 years. Our patented technology is the cornerstone of loss prevention solutions and services. Our expanded suite of intelligent cart products and services offers technologies for every retailer’s needs.

Our systems improve safety, minimize merchandise loss, bring critical insights into both cart and theft behavior and, ultimately, improve store safety and store profits. With more than ten million enabled carts protected by our loss prevention systems, we serve the majority of retailers worldwide. Adding the AI-driven FaceFirst solution reinforces Gatekeeper Systems’ commitment to developing cutting-edge solutions that address the evolving challenges of retail safety and theft.

About Gatekeeper Systems

Gatekeeper Systems’ expanded product suite of intelligent cart solutions offers solutions for EVERY retailer’s needs to minimize merchandise loss and reduce asset and labor expenditures. Gatekeeper’s loss prevention and cart containment solutions utilize patented locking technology to put an end to cart-based shoplifting, shopping cart loss, and uninformed decision-making. Cart management solutions increase safety and reduce labor costs by maximizing productivity while simultaneously resulting in a positive store image. Intelligent pushout theft prevention solutions stop thieves and their cart full of unpaid merchandise from leaving the store. Customizable technology allows retailers to defend their entire store or just a high loss department based on the store’s unique layout. Business Intelligence solutions provide increased visibility for informed decision making. Increase efficiency, optimize fleet size, and perfect the entire customer shopping experience with store and enterprise-level analytics.