Publix

Ahold Delhaize: Driving Grocery Innovation Through AI and Omnichannel Excellence

Ahold Delhaize—parent to Food Lion, The GIANT Company, Giant Food, Hannaford, and Stop & Shop—is building the grocery model of the future by blending operational scale with cutting-edge technology. Its digital transformation is anchored in omnichannel growth, supply chain modernization, and a retail media push that redefines how brands connect with customers.

The momentum is fueled by a strengthened leadership team. In 2025, Sanja Krajnovic became Chief Supply Chain Officer, Keith Nicks took on the role of Chief Commercial & Digital Officer, and Ann Dozier joined as Chief Information Officer, leading IT strategy across all U.S. brands under the company’s Growing Together initiative. Later this year, Jan Brecht will assume the role of Chief Technology Officer, guiding enterprise tech strategy, digital innovation, and cybersecurity.

Technology is central to the strategy. Under VP of AI and Data Science Karin Chu, the company is using artificial intelligence and analytics to unlock customer insights, streamline operations, and elevate marketing precision. CEO Frans Muller underscores the philosophy: “Identifying innovation solutions and leveraging the power of AI and data are both critical components that enable us to innovate for growth and efficiency.” This data-first approach extends to the aisle, with AD Retail Media’s partnership with Vibenomics delivering targeted, real-time audio ads that engage shoppers directly in-store.

E-commerce is another pillar of growth, powered by the proprietary PRISM platform and Peapod Digital Labs. “PRISM has set us apart not only from the ability to fully integrate or get that unified commerce experience, but it also gives us the opportunity to connect with consumers in the way that they want to be connected with and allowing them to shop with us in whichever channel is most important to them that day,”said JJ Fleeman, when he took the helm as CEO of the global food retailer’s U.S. business two years ago.“Our omnichannel customers spend more, are more loyal, and are more engaged, and that’s exactly what they want from us. We’ll continue to see acceleration in the channel for sure.”

The company is integrating point-of-sale systems, fulfillment capabilities, and digital touchpoints to create a seamless journey from cart to doorstep. By building much of this technology in-house, Ahold Delhaize ensures that innovation is tailored to its brands and customers, rather than relying on one-size-fits-all third-party tools.

By aligning leadership, technology, and retail innovation, Ahold Delhaize is positioning itself not only to compete in the fast-changing U.S. grocery market, but to set new standards for how tech can elevate the shopping experience.