Embrace AI’s Power, Reduce Risk with Trusted AI Expertise
Suddenly, everything is “AI”—it’s become a shiny new label for even the most mundane technologies. But artificial intelligence is serious business. Retailers need experienced partners who can help them balance AI’s unprecedented life safety and investigative benefits with vital individual privacy rights.
Gatekeeper Systems, with 27 years of proven partnerships with retailers, now offers the highly effective FaceFirst AI-enabled face matching software. Leading retailers rely on FaceFirst to protect people, products, profits, and privacy in thousands of stores every day.
Retail theft is evolving—and so are the solutions to stop it. With the addition of the FaceFirst software to its suite of solutions, Gatekeeper Systems is uniquely qualified to provide retailers with a competitive advantage: Powerful AI tools that enhance store safety, loss prevention, and consumer privacy. FaceFirst is trusted in grocery, home improvement, luxury apparel, and discount department stores, as well as in hospital, casino, shipping, and distribution center environments.
Gatekeeper Systems is a pioneer in intelligent theft prevention solutions. The integration of FaceFirst as a complementary solution helps retailers implement a seamless detect, deter, and defend process. FaceFirst has earned a reputation as a trusted thought leader for AI effectiveness, privacy, data governance, and risk management. As a Gatekeeper Systems solution, the FaceFirst face matching technology is poised to protect millions more retail employees and customers along with their communities.
Industry professionals understand that layered security wins. Many retailers initially see the Gatekeeper Systems Purchek® technology as a practical solution to prevent shoplifters from pushing out carts filled with unpaid merchandise. The Purchek solution doesn’t just put the brakes on theft; it records each pushout attempt with high-definition video. This integrated technology turns static surveillance into event-based video evidence that can be reviewed by Gatekeeper Systems’ specialized Theft Intelligence Services.
Retailers can use the same evidence with FaceFirst for lightning-fast searches in seconds across hundreds of locations and months of security video. FaceFirst’s AI turns a nearly impossible manual task for humans into instant, actionable intelligence.
FaceFirst gives retailers unparalleled visibility to threats and recidivists so AP and LP teams can build more and better cases faster. For example: A retailer using the FaceFirst software identified a widespread theft pattern—at least 88 incidents with 2,000+ stolen items in 30 days. The result? In just two hours, the retailer foiled that criminal operation, and the individuals involved have not been back to any of that retailer’s stores.
FaceFirst dramatically increases investigative efficiency. An investigator using FaceFirst’s AI tools was more than eight times more efficient than his unassisted colleague working the same case, according to research by the Loss Prevention Research Council (LPRC). The investigator using traditional CCTV without FaceFirst required more than 18 hours of investigative work. The investigator using FaceFirst identified twice as many affected locations and delivered more than four times the fraud case value in just two hours.
The AI-driven analytics help retailers identify criminal behavior patterns and prevent repeat offenses. Multiple clients have used FaceFirst to prove that 90+ percent of individuals enrolled with probable cause were repeat offenders. Recent research by the LPRC analyzed the impact of a retailer’s top offenders in a 60-day period:
- Top 102 offenders generated 9,541 probable face match events in 60 days
- Average of 96.4 events per offender
- $978,588 potential losses in 60 days
- Extrapolate to $5,871,528 annual losses
Retailers often monitor nonviolent repeat offenders over time to help identify accomplices and build cases for eventual prosecution.
Ultimately, retailers say AI’s most powerful, vital benefit is protecting their employees and customers. Criminals have killed more than 1,500 customers, employees, and security personnel in U.S. retail settings since 2022, according to industry publication D&D Daily. As the frequency and severity of in-store violence and theft escalate, FaceFirst’s AI-enabled face matching software helps retailers create safer places to work and shop. Retailers have also used the face matching technology in their stores to help recover missing children via AMBER Alerts and missing seniors with Silver Alerts.
Violence and threats increasingly affect C-suite executives and administrative employees, too. Retailers are rapidly extending their FaceFirst use beyond stores to their headquarters, corporate campuses, distribution centers, and fulfillment hubs for enhanced life safety and workplace violence prevention.
FaceFirst is designed to help humans take accurate, accountable steps to reduce violence and loss. The system contains many integrated safeguards to protect individual privacy and ensure appropriate use.
Retailers understand the value of trusted, credible, proven partners. Gatekeeper Systems has five global offices with operational systems in 58 countries and has served the asset protection industry for more than 27 years. Our patented technology is the cornerstone of loss prevention solutions and services. Our expanded suite of intelligent cart products and services offers technologies for every retailer’s needs. Our systems improve safety, minimize merchandise loss, bring critical insights into both cart and theft behavior and, ultimately, improve store safety and store profits. With more than ten million enabled carts protected by our loss prevention systems, we serve the majority of retailers worldwide. Adding the AI-driven FaceFirst solution reinforces Gatekeeper Systems’ commitment to developing cutting-edge solutions that address the evolving challenges of retail safety and theft.
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SEP 2025