Uncertainty and Planning

Today, retailers face the challenge of meeting rapidly changing shopper fulfillment needs, as quickly as possible and at the lowest cost. This challenge requires retailers to track individual product SKUs and shipments from manufacture to fulfillment for each order. Every individual item must be visible, verifiable, and available. RAIN RFID, an IoT technology, is becoming increasingly essential to retailers’ success, enabling improved inventory accuracy, operational efficiency, and enhanced shopper experiences. I'm excited about the role of RAIN RFID solutions in helping retailers turn inventory challenges into opportunities to drive revenue, improve profits, and delight shoppers.

Jeff Dossett

Chief Revenue Officer, Impinj