The Measurable Impact of AI on Retail Efficiency and Speed to Market
The Measurable Impact of AI on Retail Efficiency and Speed to Market
At Digital Wave, we empower retailers with our AI-native ONE™ Platform, designed to drive business growth, streamline operations, and enhance engagement across all touchpoints. Our solutions—from PIM and MDM to Merchandise Financial Planning, Assortment Planning, Lifecycle Pricing, Promotion Planning, and Maestro AI for content management—help retailers optimize key processes with clean, organized data at the core.
By leveraging AI/GenAI built on a solid foundation of data governance and master data management, our platform enhances decision-making across merchandising, pricing, supply chain, marketing, digital and customer experience, both in-store and online.
One retailer accelerated their speed to market by 75% and improved their category conversion rates by 15-20% using our product intelligence and content management tools. Their team saved one full day per week to focus on revenue-generating projects. Another retailer automated product attribute creation and on-brand copy in two languages, slashing item setup time from 2,000 hours to 167 hours per week—a 92% efficiency boost. This freed up their team to prioritize assortment expansion and inventory optimization.
Our solutions give retailers the flexibility to start small and grow over time, delivering quick wins while enabling long-term scalability. As we approach 2025, leveraging AI at scale will be critical for retailers looking to stay competitive and maximize both operational efficiency and customer engagement.
Lori Schafer
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