

From Red to Black:
How Logistics Technology Is Fixing eGrocery Profitability
Moving eGrocery from red to black requires looking beyond the "buy button" and revolutionizing the fulfillment logistics that happen behind the scenes. At Kaleris, we see the shift to profitability occurring where grocers utilize Transportation Management Systems (TMS) not just to move goods, but to orchestrate complex, multi-leg fulfillment models that maximize asset utilization.
The primary driver is the integration of Dynamic Routing with aggressive Backhaul Optimization. Historically, deadhead miles eroded margins. By leveraging our TMS optimization engines, grocers are now combining outbound store replenishment with inbound supplier pickups or reverse logistics (recyclables/totes) on the same run. This transforms cost centers into revenue-generating assets.
Furthermore, Marketplace Integration is only profitable if the execution data is pristine. While the WMS manages the specific lot codes, our systems ensure the Chain of Custody of the assets moving that inventory is unbreakable. This impacts Data Integrity immensely. With FSMA 204 regulations, being able to trace the precise movement and temperature history of the trailer carrying sensitive goods is a condition of doing business.
We help grocers achieve this by creating a single source of truth for the asset. When you eliminate the manual friction of tracking shipments and automate the compliance documentation regarding the movement of goods, you lower administrative overhead while simultaneously protecting the brand. Profitability in 2025 comes from this intersection: utilizing every inch of trailer space via smart routing while automating the regulatory data burden to ensure speed without risk.



Predictive execution ensures vulnerable fresh inventory reaches shelves before it expires.
— Douglas Longobardi, Chief Revenue Officer, Asendia USA






