





Intelligent Execution as Foundation for Supply Chain Resilience
One of the most persistent challenges in today’s supply chain environment is building resilience while maintaining speed and cost competitiveness. Organizations continue to face labor constraints, transportation volatility, and rising customer expectations. The question is no longer whether a disruption will occur, but how quickly a supply chain can sense and respond to it.
Modern strategies often highlight technologies like digital twins or AI-driven planning. These innovations hold tremendous promise, but their effectiveness depends on the quality and timeliness of execution-level data. In my experience across warehouse management systems (WMS), transportation management systems (TMS), and labor management systems (LMS), resilience begins on the warehouse and transportation floor—where orders are fulfilled, labor is allocated, and decisions must be made in real time.
When core systems operate in silos or rely on manual workarounds, planning tools lack the visibility needed to automate responses. By contrast, standardized WMS/TMS/LMS implementations create the digital backbone needed for advanced modeling and automation. They provide complete event history, real-time status updates, exception management workflows, and trusted master data. These capabilities enable organizations to evaluate alternatives, measure actual performance, and accelerate continuous improvement, even without a full digital twin solution.
Automation can manage predictable activities such as task allocation, routing, and labor balancing, while human oversight remains essential for exceptions, safety risks, or strategic tradeoffs. The most resilient supply chains integrate both: system-driven execution paired with informed human intervention when needed.
Organizations preparing for the next wave of transformation, whether AI-assisted planning or digital twin capabilities must first strengthen execution systems and data foundations. Resilience is built from the ground up.



Supply chain resilience is built on execution-level visibility, not just advanced planning tools.
— Douglas Longobardi, Chief Revenue Officer, Asendia USA
True supply chain resilience is built on execution-level visibility and real-time operational decisions.



About Seagull Software
Seagull Software is a global leader in real-time, item-level visibility and label management solutions, dedicated to powering the world’s most complex supply chains with innovative tools for traceability, authentication, and automated inventory management.
Our BarTender™ platform enables businesses across all industries to design, manage, print, and automate the production of labels, barcodes, and RFID tags, ensuring seamless tracking and compliance for over 100 billion unique identifiers each year.
Leveraging the Mojix™ high-security, scalable SaaS traceability platform, Seagull delivers end-to-end intelligence, harmonizing data to drive operational efficiency, enhance customer experiences, and reduce risk.
Headquartered in Redmond, Washington, with offices across the United States, Europe, and Asia, Seagull empowers businesses worldwide to keep their products moving, traceable, and safe.
For further information about Seagull Software, please visit www.seagullsoftware.com.




