Digital Wave Technology

Digital Wave's secure Enterprise AI-powered solutions revolutionize the product journey, seamlessly integrating item creation, product experience management, planning, promotions, lifecycle price optimization and more. With automation and generative AI at every step, our solutions centralize, organize, enrich, merchandise, and publish product content effortlessly and effectively. The result? Higher conversions, accelerated speed-to-market, heightened efficiency, expanded channel distribution, reduced product returns, and an unparalleled customer experience. 

A $7 billion global retailer of iconic brands faced challenges improving product management practices and consumer experiences. It needed a solution to manage product information across its brands, guarantee consistent product information across all channels, and deliver exceptional product experiences. Digital Wave Technology's Product Experience Management (PXM) solution provides structure around product management and web publishing. While supporting interchangeability between brands, the solution offers a unique workflow for each brand by user role, attributes, hierarchies, and business rules. Each brand resides on the same instance of the single, unified product platform, improving executive leadership visibility and informed decision-making.

The implementation of Digital Wave’s PXM produced exceptional results:

• Revenue Growth: Within 12 months, the customer tripled digital revenue facilitated, in part, by Digital Wave PXM.
  
  
• Unified Product Platform: The PXM solution powers 18 global websites across 3 brands.
  
  
• Enhanced Website Performance: Improved speed (.4 second improvement for PDP and PLP load) and SEO, leading to an enhanced customer experience and higher conversion rates.
  
  
• Improved Data Quality and Attribution: Enabled better data attribution and quality control, reducing returns and improving customer satisfaction.
  
  
• Operational Efficiency: Reduced data entry by 25%. Automating processes led to redeploying team members and capital to other revenue-generating tasks.

A leading fashion and sporting goods retailer was eager to efficiently scale its assortment and streamline product information management (PIM) processes while complying with manufacturer restrictions.

Digital Wave Technology implemented its Product Experience Management (PXM) solution to establish a single source of truth, enabling seamless collaboration internally and with suppliers, delivering impressive results:

• Expanded Assortment: In months, the customer increased the number of drop ship SKUs by 50%, capitalizing on new market opportunities.
  
  
• Improved Efficiency: By automating and centralizing data management processes, the retailer reallocated 25% of its enrichment and Web Operations staff to other revenue-generating tasks, increasing productivity and cost savings.
  
  
• Enhanced Inventory Visibility: The PXM solution reduced the number of items with inventory but not available online by 80%, improving customer experience, increasing overall sales, and inventory turnover.

• Improved Conversions: Streamlined information management processes, accurate availability status, and enriched product content contributed to a 25% increase in conversions and a 25% reduction in cart abandonment.

Through the adoption of Digital Wave’s PXM solution, the customer successfully tackled its challenges and achieved significant business outcomes. The streamlined product onboarding, expanded assortment, centralized data management, and improved operational efficiency paved the way for growth and enhanced customer experiences.

A luxury department store faced challenges related to product information management, complex workflows, and the need for agility adapting to evolving requirements. The company needed a single source of truth for all data; fully automated workflows to streamline product onboarding, data enrichment, and data quality processes; and the flexibility to change data models and attributes rapidly to support their dynamic business needs.

To address these challenges, Digital Wave Technology implemented its PXM solution to replace multiple legacy systems and become the centralized platform for all data delivering significant outcomes:

• Data Integration and Distribution: Powering data to 19 different systems, ensuring data consistency and operational efficiency across the enterprise.
  
  
• Increased Product Attributes: Digital Wave's PXM allowed for expanded product attribute information to empower store associates, resulting in improved customer interactions and increased sales effectiveness.
  
  
• Error Reduction: By centralizing and automating data processes, customer-facing errors were significantly reduced, and the overall customer experience was improved.

• Reduced Customer Service Calls: The rich attribute data provided by Digital Wave's PXM solution reduced the number of customer service calls.

Digital Wave's PXM solution successfully addressed the retailer’s challenges, delivered transformative outcomes, and empowered it to achieve operational excellence, improve customer experiences, and drive business growth.