Empowering RETAIL to Thrive and Prosper

Toshiba Global Commerce Solutions

COVER STORY

Toshiba Global Commerce Solutions is one of the most recognized retail-focused solutions companies worldwide. Counting six of the top 10 U.S. retailers, eight of the top 10 retailers in L.A.T.A.M., several major European retailers, and hundreds more around the world as its customers, a significant percentage of the global transactional economy flows through Toshiba's point-of-sale (P.O.S.). Considerable shifts have occurred in the marketplace over the past three years, and digital transformation has never been more top-of-mind in the global retail industry. A key play at the heart of this revolution is Toshiba's game-changing focus on innovation and incubation of new solutions such as the ELERA™ Commerce Platform, redefining how retailers enable consumers to shop, engage with their brands, and achieve operational excellence.


The pandemic created a moment of reflection for the retail industry—sparking a wave of change and urgency to adapt to the rapidly shifting landscape. Undoubtedly, we live in a V.U.C.A. world full of Volatility, Uncertainty, Complexity, and Ambiguity. The retail sector found itself at a critical crossroads, necessitating greater unification across digital and physical worlds to create a seamless shopping experience, meeting shoppers where they are. Everything had to be reimagined, from shelf inventory to supply chain, to keep pace with consumers’ evolving buying behaviors. This transformation was not just a momentary blip; instead, it marked the beginning of an ongoing journey to meet the expectations of tech-savvy shoppers.


Today, we are on the cusp of another transformation, presenting retailers with fresh challenges. Technologies like on-demand fulfilment are altering inventory management, and new retail models are emerging thanks to the evolution and adoption of cutting-edge technologies. Lower barriers to market entry are attracting numerous small players, fragmenting the retail landscape. Retailers must now cater to the unique needs and desires of distinct consumer personas more than ever, transforming their value propositions and business models to stay afloat in the dynamic market. Retailers are embracing new technologies to drive better consumer insights, helping them deliver a positive shopper experience.


Amidst this transformative landscape, Toshiba Global Commerce Solutions emerged stronger as the proven retail solutions leader for many top retailers across the globe. Toshiba is positioned to revolutionize in-store operations with an impressive track record of over 3 million POS installations worldwide and a valuable position in software and wall-to-wall services. Led by Rance Poehler, the visionary president and CEO of Toshiba Global Commerce Solutions, the company’s values of We Are R.E.T.A.I.L. serve as a foundation for all business interactions. Those values include Respect, Empowerment, Teamwork, Adaptability, Integrity, and Leadership. "Team and culture mean everything to our ability to inspire innovation in the retail industry,” said Poehler. “That team includes our employees, customers, and dynamic ecosystem of partners. By listening to the voice of customer and industry insights, we zeroed in and focused on developing a cutting-edge unified commerce platform empowering retailers to thrive and prosper through a dynamic ecosystem of smarter, agile solutions and services catering to diverse consumer generations and market conditions.” As a result of this rich history and vision for the future, the ELERA™ commerce platform emerged and has quickly revolutionized the digital transformation of retail.

Redefining Retail Experiences

Toshiba understands that creating memorable customer experiences is the key to success in today's dynamic retail landscape, where consumer expectations are ever-changing. The company focuses on empowering retailers with the technology and know-how to reimagine and deliver unified retail experiences that create meaningful, personalized interactions with each shopper meeting their preferences. Toshiba’s investments in innovation to make stores smarter and more agile have focused around:

  • Delivering innovative solutions that integrate artificial intelligence, machine learning, and computer vision to improve store operations and the customer experience while enabling retailers to increase their flexibility, agility, and choice of deployment speed and timing with self-enabled modular options.

  • Simplifying self-service options to make them more accessible than ever for consumers while leveraging A.I.-powered profit protection technologies to manage shrink.

  • Providing maintenance management solutions to maximize system availability and remote monitoring of store systems to predict, diagnose, and resolve system needs quickly and remotely, giving retailers peace of mind and minimizing downtime.

"At Toshiba, our passion is retail. Because of that passion, we've promised our employees and customers – to empower, accelerate, and transform the way they do retail. That means we are completely devoted to empowering our retailers to evolve with generations of consumers while effectively adapting to ever-changing conditions," says Fredrik Carlegren, VP of Marketing & Communications, Toshiba Global Commerce Solutions. "Their success means supporting the communities they serve and impacting the lives of people who rely on them every day. Together with our employees and our partners, we work tirelessly every day to fulfill our promise and accelerate retail."

With Toshiba, YOU can build a unified path forward that creates positive shopping experiences.

- Fredrik Carlegren, VP, Marketing & Communications, Toshiba Global Commerce Solutions

ELERA™ is a game changer that spells the end of their technology debt and provides a modular foundation freeing retailers to transform their businesses at a speed that was never before possible. ELERA™ has been powerful for our existing customers to continue their digital transformation journey at their pace with modular options for implementation.

- Rance Poehler, President and CEO, Toshiba Global Commerce Solutions

ELERA™ symbolizes Toshiba's visionary thinking and innovative spirit. Toshiba's game-changing solution addresses industry challenges head-on, empowering retailers to accelerate their digital transformation and engage shoppers at every touchpoint, transforming their shopping journey with real-time information and seamless experiences. In fact, the ELERA brand name itself comes from the word “accelerate” if you look closely. With greater efficiency and productivity at scale, ELERA™ has allowed retailers to embrace innovations like frictionless technologies to provide a streamlined shopping experience for shoppers and continuously experiment to find new ways to serve customers better and remain competitive by providing more enjoyable and personalized shopping experiences to shoppers.

ELERA™ swiftly garnered rapid interest across the industry, including among customers, prospects, and analysts, propelling retailers to break free from legacy technology constraints and gain more control over their store operations. “Retailers cannot accelerate their transformation when they’re saddled with decades-old technology and hundreds of custom-developed integrations that require huge resources to maintain,” notes Poehler. “ELERA™ is a game changer that spells the end of their technology debt and provides a modular foundation freeing retailers to transform their businesses at a speed that was never before possible. ELERA™ has been powerful for our existing customers to continue their digital transformation journey at their pace with modular options for implementation.” While Toshiba’s TCx®Sky Linux operating system is proven and run by 6 of the top 10 U.S. retailers, the ELERA™ commerce platform can run on any hardware, operating system, or cloud system. Over the last three years, the ELERA™ platform has been helping address significant business needs, from creating seamless omni-channel retail experiences to helping manage in-store shrink and labor shortage challenges, by leveraging the solution’s embedded technologies like A.I., machine learning, computer vision, and self-enablement features.

accelerator of retailer growth and transformation. The team’s dedication has earned analyst recognition for the company. Most recently, Toshiba was named a Major Player in the IDC MarketScape: “Worldwide Retail Commerce Platform Software Vendors 2023 Vendor Assessment (Doc #US49436223, April 2023). Other industry awards have included the 2023 ‘Disruptors in Retail’ Globee® Award, “Overall Retail Tech Company of the Year” and “In-Store Experience Innovation of the Year” award in the inaugural RetailTech Breakthrough Awards program conducted by RetailTech Breakthrough and the 2023 BIG Innovation Award.


At its core, ELERA™ is a cloud-based retail commerce platform driven by microservices and an API-first architecture. It offers a single, open foundation for in-store and commerce applications, devices, services, and enterprise systems, utilizing existing data, IoT, and data analytics platforms. ELERA™ capabilities include more than 55 prepacked microservices for customer experience services related to marketing platforms for centralized customers profiles management based on loyalty, promotions, and analytics; commerce services orchestration; headless commerce; ELERA™ Pay, as a payment system (including biometrics, self-checkout systems, kiosks, mobile handheld systems, and peripherals) and order fulfillment services related to order life cycle, inventory service, and item location service; employee experience services focused on mobility; and internal interfaces' user experience. The breadth of ELERA™ microservices and over 500 open APIs offer retailers the freedom to self-enable and innovate, empowering them to accelerate their digital transformation journey and deliver the connected store experience in a highly agile and adaptable manner. This flexibility grants retailers unprecedented control and customization over their retail technology, allowing them to seamlessly cater to individual shoppers' preferences and needs. Toshiba's AI-powered produce recognition enables retailers to innovate and scale at the speed of evolving shopper expectations while protecting profits.

The ELERA™ Commerce Platform opens its doors to third-party applications, allowing seamless integration and innovation within the retail ecosystem. PopID, a leading biometric fintech company, partnered with Toshiba to introduce PopPay, their biometric payment solution, to Toshiba's front-end self-service solutions. With Millennials and Gen Z seeking convenience in their retail interactions, non-traditional payment methods, such as mobile payments, are witnessing exponential growth worldwide.

As ELERA™ continues to gain momentum in the market, retailers revel in newfound freedom, relentlessly experimenting with innovative ideas and services that scale across their operations. Clients across the globe, from Japan and Europe to Latin America and the U.S., are driving their transformational journey with ELERA™. Customers and industry influencers alike recognize Toshiba's unified commerce approach for its role as both the foundation and accelerator of retailer growth and transformation. The team’s dedication has earned analyst recognition for the company. Most recently, Toshiba was named a Major Player in the IDC MarketScape: “Worldwide Retail Commerce Platform Software Vendors 2023 Vendor Assessment (Doc #US49436223, April 2023). Other industry awards have included the 2023 ‘Disruptors in Retail’ Globee® Award, “Overall Retail Tech Company of the Year” and “In-Store Experience Innovation of the Year” award in the inaugural RetailTech Breakthrough Awards program conducted by RetailTech Breakthrough and the 2023 BIG Innovation Award.


At its core, ELERA™ is a cloud-based retail commerce platform driven by microservices and an API-first architecture. It offers a single, open foundation for in-store and commerce applications, devices, services, and enterprise systems, utilizing existing data, IoT, and data analytics platforms. ELERA™ capabilities include more than 55 prepacked microservices for customer experience services related to marketing platforms for centralized customers profiles management based on loyalty, promotions, and analytics; commerce services orchestration; headless commerce; ELERA™ Pay, as a payment system (including biometrics, self-checkout systems, kiosks, mobile handheld systems, and peripherals) and order fulfillment services related to order life cycle, inventory service, and item location service; employee experience services focused on mobility; and internal interfaces' user experience. The breadth of ELERA™ microservices and over 500 open APIs offer retailers the freedom to self-enable and innovate, empowering them to accelerate their digital transformation journey and deliver the connected store experience in a highly agile and adaptable manner. This flexibility grants retailers unprecedented control and customization over their retail technology, allowing them to seamlessly cater to individual shoppers' preferences and needs. Toshiba's AI-powered produce recognition enables retailers to innovate and scale at the speed of evolving shopper expectations while protecting profits.

The ELERA™ Commerce Platform opens its doors to third-party applications, allowing seamless integration and innovation within the retail ecosystem. PopID, a leading biometric fintech company, partnered with Toshiba to introduce PopPay, their biometric payment solution, to Toshiba's front-end self-service solutions. With Millennials and Gen Z seeking convenience in their retail interactions, non-traditional payment methods, such as mobile payments, are witnessing exponential growth worldwide. Emphasizing biometric capabilities, PopPay offers a convenient and secure alternative to traditional payment methods like cards or cash. Retailers leveraging PopPay within the ELERA™ ecosystem benefit from faster transactions, reduced checkout stress, increased loyalty participation, and lower payment processing fees, resulting in larger ticket sizes and enhanced customer satisfaction. This integration exemplifies Toshiba's commitment to delivering cutting-edge solutions that enhance the retail experience while staying ahead of evolving consumer preferences.


The urgency for retailers to be agile is paramount as shoppers' demands shift rapidly. While retailers are brimming with novel ideas to drive revenue, customer loyalty, and brand preference, the challenge lies in swiftly implementing and scaling these innovations in-store. This is where Toshiba's ELERA™ platform comes into play, acting as a catalyst to accelerate retailers' journey to the future of commerce. ELERA™ empowers retailers to develop, test, deploy, and deliver differentiated point-of-sale and self-service retail software applications. With ELERA™ by their side, retailers are prepared for what's next in retail, with the flexibility and speed to navigate the ever-evolving landscape and meet the demands of the modern consumer.


Developing a unified commerce platform has given retailers the freedom and power to innovate, enhancing customer engagement and evolving the in-store experience. With ELERA™, retailers can seamlessly integrate physical and digital shopping, providing a unified retail experience that caters to individual preferences and needs. This allows for meaningful and personalized interactions with each shopper, fostering strong customer relationships and loyalty. By empowering retailers to serve their customers effectively while maintaining operational excellence, ELERA™ aims to be the platform that unifies experiences and helps retailers thrive.

As ELERA™ continues to gain momentum in the market, retailers revel in newfound freedom, relentlessly experimenting with innovative ideas and services that scale across their operations. Clients across the globe, from Japan and Europe to Latin America and the U.S., are driving their transformational journey with ELERA™. Customers and industry influencers alike recognize Toshiba's unified commerce approach for its role as both the foundation and

Emphasizing biometric capabilities, PopPay offers a convenient and secure alternative to traditional payment methods like cards or cash. Retailers leveraging PopPay within the ELERA™ ecosystem benefit from faster transactions, reduced checkout stress, increased loyalty participation, and lower payment processing fees, resulting in larger ticket sizes and enhanced customer satisfaction. This integration exemplifies Toshiba's commitment to delivering cutting-edge solutions that enhance the retail experience while staying ahead of evolving consumer preferences.


The urgency for retailers to be agile is paramount as shoppers' demands shift rapidly. While retailers are brimming with novel ideas to drive revenue, customer loyalty, and brand preference, the challenge lies in swiftly implementing and scaling these innovations in-store. This is where Toshiba's ELERA™ platform comes into play, acting as a catalyst to accelerate retailers' journey to the future of commerce. ELERA™ empowers retailers to develop, test, deploy, and deliver differentiated point-of-sale and self-service retail software applications. With ELERA™ by their side, retailers are prepared for what's next in retail, with the flexibility and speed to navigate the ever-evolving landscape and meet the demands of the modern consumer.


Developing a unified commerce platform has given retailers the freedom and power to innovate, enhancing customer engagement and evolving the in-store experience. With ELERA™, retailers can seamlessly integrate physical and digital shopping, providing a unified retail experience that caters to individual preferences and needs. This allows for meaningful and personalized interactions with each shopper, fostering strong customer relationships and loyalty. By empowering retailers to serve their customers effectively while maintaining operational excellence, ELERA™ aims to be the platform that unifies experiences and helps retailers thrive.

ELERA™: Unleashing the Future of Retail Transformation

In response to consumer behavior, store settings have changed a lot during the past three years. For instance, there is a move toward self-service driven by consumer interest because of the experience. Equally, they want to shop and exit the store with the least friction possible. Shopper intelligence firm Catalina reports that the number of self-checkout lanes in the U.S. has increased by 10% in the last five years. Research from Incisiv in partnership with Toshiba estimates 41% of food and grocery retailers currently offer self-checkout in their stores, and a further 27% are currently rolling it out. According to another study, Consumers who use both self-checkout stations and staffed checkout lanes consistently have the highest retention rates and best customer value, bolstering the case for retailers to take a hybrid approach to their front ends.

The Toshiba Self Checkout System 7, powered by Toshiba's self-service optimized software, is the self-service platform that provides retailers with the ability to give shoppers fast and simple checkout experiences. With powerful software tools that allow retailers to manage the platform better, System 7 makes managing self-checkout easier than ever. Designed for the shopper and customizable by the retailer, this intuitive user interface employs

The Toshiba Self Checkout System 7, powered by Toshiba's self-service optimized software, is the self-service platform that provides retailers with the ability to give shoppers fast and simple checkout experiences. With powerful software tools that allow retailers to manage the platform better, System 7 makes managing self-checkout easier than ever. Designed for the shopper and customizable by the retailer, this intuitive user interface employs context-sensitive customer guidance and audio indicators to simplify self-checkout for every type of user, whether it's a customer's first time with the solution or their hundredth. System 7 also improves the checkout process by implementing enhanced audio tones, a language switching toggle, intuitive on-screen icons and graphics that make transactions easier, shopper guidance lighting that directs attention to the next point of interaction, and the ability for shoppers to use their bags. The retail-inspired design of System 7 prepares retailers for the future by allowing modules to be added or reconfigured as store needs change while offering investment protection and a continued focus on reliability, security, and compliance.

The self-checkout frictionless shopping experience is further enhanced to support emerging loss prevention strategies by integrating ELERA™, which uses TCx® EDGEcam with Computer Vision & A.I. These technologies work together to increase accuracy and reduce the need to manually input codes or receive intervention from store associates—making the self-checkout process a faster, friendlier, and more innovative experience for consumers. The array of innovative solutions like frictionless produce recognition and related technologies, plus its ecosystem of partnerships, showcase how Toshiba Global Commerce Solutions is liberating retailers from the limitations of traditional IT systems, enabling them to reimagine their businesses and stay ahead of evolving consumer preferences.

The array of innovative solutions like frictionless produce recognition and related technologies, plus its ecosystem of partnerships, showcase how Toshiba Global Commerce Solutions is liberating retailers from the limitations of traditional IT systems, enabling them to reimagine their businesses and stay ahead of evolving consumer preferences.

context-sensitive customer guidance and audio indicators to simplify self-checkout for every type of user, whether it's a customer's first time with the solution or their hundredth. System 7 also improves the checkout process by implementing enhanced audio tones, a language switching toggle, intuitive on-screen icons and graphics that make transactions easier, shopper guidance lighting that directs attention to the next point of interaction, and the ability for shoppers to use their bags. The retail-inspired design of System 7 prepares retailers for the future by allowing modules to be added or reconfigured as store needs change while offering investment protection and a continued focus on reliability, security, and compliance.

The self-checkout frictionless shopping experience is further enhanced to support emerging loss prevention strategies by integrating ELERA™, which uses TCx® EDGEcam with Computer Vision & A.I. These technologies work together to increase accuracy and reduce the need to manually input codes or receive intervention from store associates—making the self-checkout process a faster, friendlier, and more innovative experience for consumers.

The Front-End Transformation: Self-Checkouts

In the complex and ever-evolving world of retail, businesses face numerous challenges that demand integrated service solutions. With its unwavering commitment to resolving issues efficiently, Toshiba Global Commerce Solutions provides a comprehensive wall-to-wall support system through its Maintenance Services capabilities brought to life through its significant Toshiba-badged field technician team across all 50 states in the USA, plus throughout Latin America and Europe. Recognizing the importance of smooth day-to-day operations for retailers, Toshiba's customized service level agreements (SLAs) and cost-effective service solutions cater to the unique needs of each business and its customers.

The beauty of this offering lies in its technology agnosticism. Toshiba's approach works seamlessly with various in-store technologies, from self-checkouts to CCTV cameras and mobile devices, providing tailored service requirements based on individual use and avoiding common failure issues. The result is higher availability, reliability, and longevity of all store systems. In fact, today over 80% of devices maintained are non-Toshiba branded. If you can plug it in, the Toshiba field tech team can maintain it.

The beauty of this offering lies in its technology agnosticism. Toshiba's approach works seamlessly with various in-store technologies, from self-checkouts to CCTV cameras and mobile devices, providing tailored service requirements based on individual use and avoiding common failure issues. The result is higher availability, reliability, and longevity of all store systems. In fact, today over 80% of devices maintained are non-Toshiba branded. If you can plug it in, the Toshiba field tech team can maintain it.


At the heart of Toshiba's Maintenance Services is the goal to maximize system availability and uptime. In April 2023, Toshiba Global Commerce Solutions opened a state-of-the-art Global Services Command Center at its Durham, North Carolina, headquarters. The “mission control” site for the company’s Proactive Availability Services enables retailers to activate intelligence about their retail store systems by predicting, diagnosing, and resolving system needs quickly and remotely, giving retailers peace of mind and minimizing downtime. The Command Center delivers a 360-degree view of client success. Support professionals can monitor and service any retail solution, including those from Toshiba, such as TCx® 810 POS system, Pro-X Hybrid Kiosk, Self Checkout System 7, TCx® Sky Operating System, ELERA™ Commerce Platform, and more.

“Our approach to real-time monitoring of in-store systems enables retailers to focus on what is most important – running their business and connecting with customers,” says Steve Fox, Executive Vice President of Services at Toshiba Global Commerce Solutions. “Our Global Services Team uses Proactive Availability Services to power wall-to-wall services in a market differentiated, single trusted source for enterprise system management enabling improved business outcomes for our clients."

Proactive Availability Services offers remote, secure monitoring insights for in-store system technology to quickly:

  • Determine the technological health status of a store
  • Drill down into exactly where an issue is occurring in real-time
  • Resolve the issue without any action needed from the retailer.

The Global Services Command Center expands on the company’s commitment to technician training by providing additional resources to equip field staff to deliver customer service excellence.


Toshiba takes pride in being the single trusted source for maintenance services, offering a one-stop maintenance shop for its valued customers. Our dedicated global network of approximately 2,000 Toshiba badged technicians is committed to our client’s excellence. In the Americas, they serve a growing portfolio of nearly 1,000 products and handle approximately half a million service requests yearly, providing a white-glove service experience for customers. With Toshiba's Global Services team, retailers can rest assured that their store systems are in good health.

“Our approach to real-time monitoring of in-store systems enables retailers to focus on what is most important – running their business and connecting with customers,” says Steve Fox, Executive Vice President of Services at Toshiba Global Commerce Solutions. “Our Global Services Team uses Proactive Availability Services to power wall-to-wall services in a market differentiated, single trusted source for enterprise system management enabling improved business outcomes for our clients."

Proactive Availability Services offers remote, secure monitoring insights for in-store system technology to quickly:


• Determine the technological health status of a store
• Drill down into exactly where an issue is occurring in real-time
• Resolve the issue without any action needed from the retailer.


The Global Services Command Center expands on the company’s commitment to technician training by providing additional resources to equip field staff to deliver customer service excellence.


Toshiba takes pride in being the single trusted source for maintenance services, offering a one-stop maintenance shop for its valued customers. Our dedicated global network of approximately 2,000 Toshiba badged technicians is committed to our client’s excellence. In the Americas, they serve a growing portfolio of nearly 1,000 products and handle approximately half a million service requests yearly, providing a white-glove service experience for customers. With Toshiba's Global Services team, retailers can rest assured that their store systems are in good health.

At the heart of Toshiba's Maintenance Services is the goal to maximize system availability and uptime. In April 2023, Toshiba Global Commerce Solutions opened a state-of-the-art Global Services Command Center at its Durham, North Carolina, headquarters. The “mission control” site for the company’s Proactive Availability Services enables retailers to activate intelligence about their retail store systems by predicting, diagnosing, and resolving system needs quickly and remotely, giving retailers peace of mind and minimizing downtime. The Command Center delivers a 360-degree view of client success. Support professionals can monitor and service any retail solution, including those from Toshiba, such as TCx® 810 POS system, Pro-X Hybrid Kiosk, Self Checkout System 7, TCx® Sky Operating System, ELERA™ Commerce Platform, and more.

Seamless Operations: Toshiba's Wall-to-Wall Support 

In the ever-evolving landscape of digital transformation, Toshiba stands as a prime example of a company that constantly evolves, akin to building and flexing a rewiring muscle. As retailers grapple with the challenges of a volatile, uncertain, complex, and ambiguous world, Toshiba Global Commerce Solutions is steadfast in its commitment to the industry. Staying at the forefront of market trends and continuously innovating, Toshiba brings relevant and reliable solutions to the market. Driven by passion for innovation, Toshiba invests significantly in making stores smarter and more agile, empowering retailers to build, scale, and evolve retail experiences in line with ever-changing conditions.


“It’s important to note that we don’t do this alone. We take pride in our partner-driven business approach to deliver quality solutions for retailers of all sizes. By considering the 'voice of the customer,' we ensure that we have the breadth and capabilities within our ecosystem that help retailers meet the evolving needs of the industry," continued Poehler. "Our partner program extends our trusted, industry-leading solutions to market more quickly across new segments with valued business partners.”

Toshiba's vast ecosystem of over 1,000 business partners operating in over 70 countries play a pivotal role in helping retailers thrive in the dynamic retail landscape. These partners, including top resellers, distributors, Independent Software Vendors (ISV’s), and other solutions and services partners, collaborate to deliver advanced retail solutions together with Toshiba. By providing fast, flexible, and affordable commerce solutions, they empower retail clients to enhance their checkout experience and optimize operations in real-time, adapting to ever-changing business needs. This collaboration ensures that retailers can swiftly respond to shifting shopper preferences and stay competitive in the market. Thanks to this expansive partner network, Toshiba continues to be a strategic ally, driving success for retailers worldwide.


Toshiba is poised to disrupt the industry with an end-to-end intelligent solution stack. The company's commitment to revolutionizing the retail technology landscape solidifies its position as a global leader in point-of-sale, software, hardware, and services, a distinction earned through relentless innovation and an unwavering focus on solving retailers' challenges. As the industry looks ahead, Toshiba is leading the charge, promising a future of retail that is seamless, customer-centric, and brimming with possibilities. To achieve the company's goals, Toshiba focuses first on its people, with hiring, retention, and training programs to deliver on its capabilities, including investments in innovation, R&D, and end-to-end solutions. Ultimately, Toshiba Global Commerce Solutions is committed to delivering on its mission to serve its communities by enabling them to evolve with generations of consumers and associates while rapidly adapting to whatever the future holds.

as a prime example of a constantly evolving company. “We enable retailers to build a smarter, more agile future by helping them to anticipate and meet the changing needs of consumers with scalable and flexible solutions to meet the unique challenges for each retailer,” said Poheler. “As retailers grapple with the challenges of a volatile, uncertain, complex, and ambiguous (VUCA) world, we are steadfast in our commitment to the industry.” Staying at the forefront of market trends and continuously innovating, Toshiba brings relevant and reliable solutions to the market. Driven by a passion for innovation, Toshiba invests significantly in making stores smarter and more agile, empowering retailers to build, scale, and evolve retail experiences in line with ever-changing conditions.


“It’s important to note that we don’t do this alone. We take pride in our partner-driven business approach to deliver quality solutions for retailers of all sizes. By considering the 'voice of the customer,' we ensure that we have the breadth and capabilities within our ecosystem that help retailers meet the evolving needs of the industry," continued Poehler. "Our partner program extends our trusted, industry-leading solutions to market more quickly across new segments with valued business partners.”

Toshiba's vast ecosystem of over 1,000 business partners operating in over 70 countries play a pivotal role in helping retailers thrive in the dynamic retail landscape. These partners, including top resellers, distributors, Independent Software Vendors (ISV’s), and other solutions and services partners, collaborate to deliver advanced retail solutions together with Toshiba. By providing fast, flexible, and affordable commerce solutions, they empower retail clients to enhance their checkout experience and optimize operations in real-time, adapting to ever-changing business needs. This collaboration ensures that retailers 

can swiftly respond to shifting shopper preferences and stay competitive in the market. Thanks to this expansive partner network, Toshiba continues to be a strategic ally, driving success for retailers worldwide.


Toshiba is poised to disrupt the industry with an end-to-end intelligent solution stack. The company's commitment to revolutionizing the retail technology landscape solidifies its position as a global leader in point-of-sale, software, hardware, and services, a distinction earned through relentless innovation and an unwavering focus on solving retailers' challenges. As the industry looks ahead, Toshiba is leading the charge, promising a future of retail that is seamless, customer-centric, and brimming with possibilities. To achieve the company's goals, Toshiba focuses first on its people, with hiring, retention, and training programs to deliver on its capabilities, including investments in innovation, R&D, and end-to-end solutions. Ultimately, Toshiba Global Commerce Solutions is committed to delivering on its mission to serve its communities by enabling them to evolve with generations of consumers and associates while rapidly adapting to whatever the future holds.

Empowering Retailers in a VUCA World 

Aug 2023