Unlocking Flexibility: The Role of Gig Workers in Modern Grocery Stores

In conversation with Dan DelGiudice, Vice President of Partnerships, Hyer

It’s honestly quite simple.Hyer connects a network of over 400,000 vetted gig workers to grocers in real-time. The app provides retailers with immediate access to a pool of flexible labor, which is crucial for meeting fluctuating demand. For gig workers, Hyer offers the opportunity to work on their terms, selecting jobs that fit their schedules and preferences. This dual benefit creates a win-win situation where businesses can efficiently manage their staffing needs while empowering people to work flexibly on their terms.

Frontline labor challenges are a significant concern for grocery store executives. High employee turnover, often exceeding 90%, leads to constant recruitment, training, and onboarding costs, which strain resources and impact business operations. Hyer addresses these challenges by providing a reliable and immediate solution to fill labor gaps. By offering a pool of ready-to-work individuals, Hyer helps grocers maintain operational efficiencies while reducing the costs associated with high turnover.

Millions of people were displaced due to the pandemic, which forced them to rethink work. At the same time, technological advancements and the rise of the gig economy have enabled flexibility and on-demand access to work. Retailers have also realized they can optimize their workforce by reducing full-time employees and supplementing labor needs with gig workers as the business ebbs and flows. It’s a new way of working for both grocers and workers, with the underlying theme here being flexibility.



With Hyer, the app is as easy to use as ordering an Uber. There are no commitments, and the control lies entirely in the hands of the grocer. They set the hourly rate and choose the Taskers based on their resume/experience, and often previous interactions. In addition to being experts in grocery retail, Hyer offers a truly novel way to hire full-time workers. There is zero conversion fee if a partner wants to hire a Tasker—no questions asked. This "try before you buy" concept sets us apart–keeps our partners happy, and our Taskers engaged.


In an industry where employee turnover often exceeds 90%, Hyer offers a reliable solution to fill labor gaps, helping grocers maintain operational efficiencies.

— Dan DelGiudice, Vice President of Partnerships, Hyer

Can you explain how the Hyer app connects grocery businesses to on-demand labor and how it benefits both employers and gig workers?

What specific labor challenges do grocery stores face today, and how does Hyer help address these issues?

How has the COVID-19 pandemic influenced the demand for on-demand labor platforms like Hyer in the grocery sector?

What sets Hyer apart from other on-demand labor platforms, and why should grocery stores choose Hyer for their staffing needs?

How does Hyer ensure the quality and reliability of the gig workers (Taskers) it connects with grocery stores?

Hyer ensures a high standard of quality and reliability through several measures. All Taskers undergo background checks and are rated and reviewed by businesses after each task. Taskers also have the ability to rate customers and share their work experiences. They can earn badges for completing specific roles on the Hyer app, showcasing their expertise. These workers are highly motivated, as they have actively chosen to download the app to earn extra money. Our ratings and review system further incentivizes Taskers to perform exceptionally well. Additionally, Hyer offers various perks, rewards, and recognition programs to keep Taskers engaged and motivated along the way.


Feedback from our partners and Taskers has been instrumental in shaping Hyer’s development. Our nimble team continually incorporates customer feedback to enhance the app. Recently, we launched HyerFlex, a solution that enables partners to use Hyer’s technology for their internal workforce, facilitating flexible scheduling and filling last-minute call-offs while seamlessly tapping into Hyer’s external gig labor pool. This solution reflects our commitment to listening and learning from our partners, then adapting our platform to better meet their needs and make their lives easier.



Taskers across the grocery supply chain—from manufacturing and distribution centers—to the retail shelf. From general labor tasks such as stocking and merchandising to skilled tasks such as resets, warehouse order selectors and butchers–Hyer supports multiple task types. Our partners can post a need and have it filled the same day, demonstrating Hyer’s capability to provide truly on-demand labor. This rapid response time ensures that grocers can address urgent staffing needs as they arise, maintaining smooth operations.


With Hyer, grocers have complete control—no commitments, no conversion fees, just the freedom to hire on-demand and build a workforce that meets their specific needs.

What are some of the most common roles filled by Hyer Taskers in grocery stores, and how quickly can these roles be filled through the app?

What feedback have you received from grocery partners and Taskers about their experience with Hyer, and how has it influenced the platform's development?

SEP 2024