Badger Technologies


AWM is an AI & Vision technology company with a comprehensive retail solution. AWM’s technology solutions are built utilizing artificial intelligence, computer vision, and machine learning to reinvent the retail space and beyond. AWM's eco-system of solutions provide end-to-end business automation and deliver benefits to its customers such as:

  • Increase sales & drive customer demand by enhancing the customer experience
  • Maximize cost savings with increased visibility into on-shelf and back-of-house inventory in frictionless environments
  • Collect actionable customer insights that drive successful business decisions
  • Reduce overall waste and emissions

Bossa Nova

Bossa Nova's mission is to deliver actionable inventory data through artificial intelligence and automation to the world’s top retailers. Using Image-Based Analytics, Bossa Nova's technology automates the collection and analysis of on-shelf inventory data, helping retailers improve product availability, streamline operations, and create a better shopping experience. Bossa Nova interprets images taken in the field in real-time and delivers detailed data and analytics for promotional displays, merchandising, product location, pricing, and stock outs—just to name a few. Bossa Nova’s team of robotics, computer vision, artificial intelligence, and big data scientists are solving some of the biggest challenges for the world’s largest retailers.

Focal Systems

Focal Systems is the industry leader in retail automation solutions. Leading retailers, like Walmart, are using FocalOS to create adaptive planograms, increase on-shelf availability, automate manual tasks in store and streamline e-commerce fulfillment. Focal digitizes shelves in real time and feeds the data into an AI powered simulator that produces recommended actions that maximize EBITDA. By automating stores with Focal, retailers are able to navigate the current labor and supply chain issues while increasing profitability.


Pensa is the leader in retail shelf intelligence, powered by patented advanced AI and video-based computer vision. Pensa delivers the source of truth about what’s happening on the retail shelf to minimize stockouts, increase shelf share, optimize product planning and improve the customer experience for the omnichannel world. Pensa partners with top CPG brands and retailers globally, including Johnson & Johnson, General Mills, Anheuser-Busch InBev, Circle K, and Unilever to address a trillion-dollar “blind spot” at a critical time in the industry.


Pricer manufactures the world’s most reliable electronic shelf labels (ESL) that help retailers digitalize their stores in order to solve key bricks-and-mortar challenges to meet the new and emerging needs of shoppers. With strong focus on retailers’ needs, and a platform based on reliability, longevity and flexibility, Pricer has delivered innovative technologies, products and solutions based on unique near-infrared technology to the retail market for three decades. From improved store operations and task management, to more efficient replenishment, stock availability, and ecommerce fulfilment from stores, as well as enhanced customer engagement, it is making the shelf-edge work harder, from pricing to picking and promotions, for retailers within grocery, consumer electronics, pharmacies and home improvement. Having deployed 200m ESLs in over 18,000 stores globally, Pricer works with some of the world’s largest retailers, including Carrefour, Casino Supermarkets, and Canadian Tire.


SES-imagotag is a fast-growing retail tech company, listed on the Euronext Paris stock exchange, with revenues of €290 million. The company is the world leader in smart digital labels and IoT solutions for physical retail, serving over 300 large retailers around the world in Europe, Asia, and America.

SES-imagotag has developed the VUSION Retail IoT technology platform to help retailers transform their physical stores into high value digital assets, more automated, data-driven, and connected in real-time to suppliers and consumers.


Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide. Trax's customers include the world’s most loved consumer brands like Coca-Cola, Nestle, Unilever, P&G and Heineken as well as innovative retailers like Best Buy, Sam’s Club, Auchan and TJ Maxx.