As retailers continue competing to create welcoming and engaging shopping experiences, we are seeing more integrated technologies such as interactive kiosks, digital video walls, and game simulators in stores. In addition, retailers are investing in their physical spaces with unique architectural elements and custom signage, attracting and enhancing the overall aesthetics of their locations. Creating an environment where people can immerse themselves in the experience promotes engagement with the brand beyond just browsing and buying products; it’s much more.
Founder, President & CEO, Gable
The trend of pop-up retail experiences has been on the rise in recent years as retailers look for new and creative ways to attract and retain customers. While these experiences were once limited to seasonal events, now major sporting events and festivals are being used to showcase products and services in high foot traffic areas. Pop-up experiences provide a unique and interactive way for customers to engage with brands and try out new products and services. For retailers, these experiences offer a cost-effective way to test new markets and differentiate themselves from competitors, ultimately increasing their customer base.
Chief Operating Officer, Lowe Rental
I think the Retail Media Network (RMN) revenue growth numbers are staggering, and the implications are profound. As XRC Ventures anticipated, it’s now one of the fastest growing collective ad channels in the US. People talk about Chat GPT’s future potential impact on traditional Google ad revenue, but RMNs are shifting the space right now.
I see two core implications. First, there’s a land rush for AI. Brands need an AI CRO/CMO MarTech structure that can understand which products are in market/available in real time, then create, deploy and attribute the right individualized content across - what is becoming - an endless amount of channels.
General Partner, XRC Ventures
THE EMERGENCE OF EXPERIENTIAL MARKETING
TRACKING ECOMMERCE SHOPPER HABITS