Essential Ingredients to Thrive in Fashion Industry

By Shahin Kohan

President, AIMS360

First and foremost, e-commerce has become increasingly popular in recent years, and this trend is expected to continue in 2023. Online shopping has become the norm for many consumers, and fashion retailers that offer a seamless experience through a user-friendly website and wide range of products, fast shipping, and easy returns are expected to thrive. Retailers, importers, and manufactures need to keep an eye on their return rates. E-commerce return rates can run as high as 65% in some cases.

Another key factor in the success of fashion retail in 2023 is the continued focus on sustainability. Consumers are becoming more aware of the impact of fast fashion on the environment and are choosing to buy from brands that prioritize sustainability and ethical practices. This includes using sustainable materials, reducing waste, and implementing fair labor practices. Brands that can demonstrate their commitment to sustainability are expected to see a boost in sales as a result.

Fashion retailers who are driven by a strong online presence, focus on sustainability, use of social media influencers, and leverage technology are poised for success in the evolving retail landscape.

Another trend that is expected to continue in 2023 is the rise of social media influencers and content creators. Many fashion retailers have leveraged the power of social media to reach new audiences and drive sales. By partnering with influencers and content creators who align with their brand values, retailers can tap into the power of word-of-mouth marketing and reach new customers.

Finally, the use of technology in fashion retail is expected to continue to grow in 2023. Retailers are using technology such as virtual try-on, augmented reality, and AI-powered personal styling to create unique and personalized shopping experiences for their customers. This not only improves the customer experience but also helps retailers to increase sales and reduce returns. On the importer and the manufacturing side, many are turning into advanced ERP systems designed specifically for the fashion industry. Such automated software can help speed up production, inventory, and shipping while reducing stress on the employees.

In conclusion, fashion retail in 2023 is expected to see success driven by a strong online presence, a focus on sustainability, the use of social media influencers, and the integration of technology. Retailers who can successfully navigate these trends will be well-positioned to thrive in the coming years.

FEB 2023

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