Titan Conquers Inventory and Distribution Pain Points with Agile OMS and Process Driven WMS

Produced by


Jeff Hill

Sr. Director, Supply Chain
Titan Brands

Craig Moore

Vice President, Sales
Körber Supply Chain Software

In the dynamic landscape of e-commerce, retailers are constantly grappling with how to streamline their supply chain to enhance customer experience and foster growth. At the heart of this endeavor lies the intricate dance of managing inventory and distribution efficiently. This session delved into the transformative journey of Titan Brands, a beacon of success in the realm of online retail for fitness equipment, through an insightful conversation with Jeff Hill, Sr. Director, Supply Chain at Titan Brands, and Craig Moore, Vice President of Sales at Korber Supply Chain Software.

The Genesis of Transformation:
Jeff Hill opened the discussion by reflecting on the early days of Titan Brands. "Back in 2013, it was just four of us, operating without any systems, printing labels, and manually searching for products in a 15,000 square feet space," he reminisced. This bootstrap beginning set the stage for what would become a colossal growth trajectory. Over the ensuing 11 years, Titan Brands expanded its footprint to nearly a billion square feet, boasting over 200 employees and surpassing $200 million in revenue.

Embracing Complexity and Growth:
As Titan Brands grew, so did the complexity of its operations. Multiple warehouses and a burgeoning online presence meant that traditional methods of inventory management and order fulfillment were becoming increasingly untenable. Craig Moore highlighted the critical role of agile order management systems (OMS) and advanced warehouse management systems (WMS) in addressing these complexities. "Leveraging these systems has enabled Titan Brands to optimize inventory allocation and picking processes across multiple warehouses, significantly enhancing efficiency," he noted.

The Power of Real-Time Inventory Visibility:
One of the most transformative aspects of Titan's partnership with Korber was the implementation of systems that provided real-time visibility into inventory, even for goods in transit. Jeff shared a poignant example, "During the early days of COVID-19, we saw a surge in demand but couldn't capitalize on it fully due to inventory constraints. The Korber system allowed us to see inventory in transit and allocate it to orders before it physically arrived at the warehouse, a game-changer for meeting customer demand promptly."

Kitting Complexity Solved:
Another challenge Titan faced was the complexity of kitting—bundling multiple products into a single package. Previous systems required all components of a kit to be available in one warehouse, a limitation that often led to inefficiencies. "With Korber's solution, we can now ship kit components from multiple warehouses, optimizing costs and improving customer satisfaction," Jeff explained. This capability not only streamlined operations but also enabled Titan to maintain its competitive edge in the market.

Optimizing Fulfillment and Streamlining Operations:
The integration of Korber's OMS and WMS played a pivotal role in transforming Titan's fulfillment process. "Before, we were running two shifts across multiple warehouses to manage 1,500 to 2,000 orders. Now, we're accomplishing the same with one shift in about seven hours," Jeff proudly stated. This remarkable efficiency gain underscored the power of optimized systems in scaling operations without compromising on service quality.

Overcoming Implementation Challenges:
Implementing such sophisticated systems wasn't without its challenges. Jeff stressed the importance of data integrity and the necessity of thorough testing, particularly for crucial processes like order management and payment processing. "Making sure your data is accurate and allowing enough time for testing are critical for a smooth transition," he advised.

Looking Ahead: Resilience and Innovation:
The conversation concluded with a forward-looking perspective on supply chain resilience and the need for continuous innovation. Craig Moore emphasized the importance of testing and validation in ensuring successful project execution. "Test, test, and test again. It's about getting it done right, not just fast," he recommended.

Titan Brands' journey from a small startup to a leading player in e-commerce is a testament to the power of strategic investment in supply chain optimization. By embracing advanced order and warehouse management solutions, Titan has not only conquered inventory and distribution pain points but has also set a new standard for operational excellence in the e-commerce space. As Jeff Hill and Craig Moore's fireside chat revealed, the path to success is paved with challenges, but with the right tools and a commitment to innovation, any obstacle can be turned into an opportunity for growth.

APRIL 2024