Marketing Media

An executive conversation with Christian Fillion 

President & co-founder

Embrace BigCommerce. Sell More

Since 2010, our agency has specialized in the delivery of digital commerce solutions for small to large enterprises including brands and retailers in both B2B/B2C markets by leveraging proven technology platforms.

We mainly focus on helping small businesses grow their online presence through a 360 approach tailored to their specific needs. Each small business has its specifics and our strategy is customized for each of them. We do sell packages or one-size fits all solutions.

We have a strategic approach and a thorough process for executing the strategies and working with clients. We strictly work with existing online store that are already on BigCommerce and want redesign their website or, existing businesses. My partner and I, we have 35 years of combined eCommerce experience and our clients can immediately benefit from it, simply by avoiding costly mistakes.

We have been one of the early adopters of BigCommerce (in early 2010). Our team had developed three online businesses that we have quickly grown and sold to other parties. In the last 10 years, we have worked on more than one hundred BigCommerce projects. Because of our size, our clients have the opportunity to deal directly with the two founders.

BigCommerce is a powerful and reputable online store builder with an easy to use interface. It offers a vast range of ecommerce features and tools. One of BigCommerce’s strengths is that it integrates many social channels (such as Facebook Store, eBay, Google Shopping, PriceGrabber, Nextag, etc) so you can extend your business' reach outside your website. In order to improve your website’s efficiency, BigCommerce can be integrated with your favorite technologies like your ERP/ POS systems, Accounting systems, CRM systems, CDN systems and more.

Scaling with BigCommerce

Federated Tool is a family-run independent retailer located in London, Ontario. The retailer offers the largest selection of high-end power tools. Federated Tool’s main objective was to increase in-store sales and then start selling online. We wanted to offer visitors the opportunity to consult the retailer’s complete inventory on all digital platforms before going to the store. We quickly analyzed existing website data, competitors, customers and technology needs to develop our action plan. We wanted to ensure that our strategy would bear fruit quickly. Based on the customer’s needs and budget, we decided build the store on BigCommerce Platform.

We developed a contemporary and responsive design that takes into consideration ease of use for an optimal online shopping experience. We developed fully customized mega menu, customized brand pages and extensive custom product page. The store is directly linked to a multitude of integrated Apps for marketing and logistical purposes. Such as Shipstation. We have implemented control tools that allow us to measure the performance of all our actions in order to adapt our strategy based on real data.

BigCommerce as you can see, allows for customization at every level. It is definitely the optimal SaaS eCommerce solution. Marketing Media helped a local retailer increase website visits by 300% in 2 years. Not only did the online sales increase—from 0 sales in 2015 to 7 figures in 2019, it also had significantly increased in-store traffic.

Years of experience and expertise on BigCommerce is what makes us different. Everything is performed in-house under the founders’ supervision. We sell the expertise of a large firm at the cost of a small firm.