GenAI's Impact: Reshaping Retail in 2023 and Beyond
Looking back at 2023, there is very little doubt that Generative AI has been the dominant and hottest topic, omnipresent, not just in retail and ecommerce. We've seen a tectonic shift in business caused by GenAI, and its sheer economic potential and infinite capability of transforming digital experiences have brought AI to the forefront of "must-have" and "must-invest-in" technology initiatives for most companies. AI is simply no longer optional. We will see this trend continuing in 2024, with retail businesses standing to benefit or lose out significantly, depending on the speed they will incorporate this new technology.
GM of Commerce, Coveo
Year-Defining Retail Moment