Taking Shopping to the Next Level
At this point, it shouldn’t be a surprise to hear that offering in-store and digital customer experiences that are personalized and engaging must be a top priority for retailers. There’s no better way to attract and retain shoppers. But where we see retailers still lacking is their limited approach to creating these one-to-one experiences. Building a visually appealing store or designing a state-of-the-art website is a great step, but no longer sufficient.
Forward-thinking retailers are widening their view and leveraging in-store mobile capabilities to provide seamless, personalized experiences to their customers across multiple channels. This technology is really taking shopping to the next level – making rewards programs, personal shopping, ordering, and check-outs more captivating for each consumer.
Senior Sales Director, Retail – North America, Scandit
The Personalization Advantage