Retailers must focus on delivering hyper-personalized and unique post-purchase experiences for a highly profitable peak season. By keeping customers informed every step of the way, you can reduce where is my order (WISMO) and where is my return (WISMR) inquiries and give your customers superior service. When personalization is partnered with event-driven communications, retailers can easily cross-sell/upsell, drive traffic to their website, and increase conversion rates. Delight customers with recommended products, invite-only deals connected to your loyalty program, and personalized thank you notes. Doing so will help improve customer satisfaction and trust during peak season and bring them back in 2024.
CEO and Founder, ParcelLab
Planning for the Peak: Holiday Season Prep