Retailer's Data Imperative

In 2023, retailers differentiate on customer experience (CX), and customer data is at the heart of modern CX initiatives. Our retail customers tell us proper data management is key to knowing your customer, unlocking customer insights with AI, and creating loyalty strategies personalized to a customer and a household while protecting privacy. On the surface, enterprise data management sounds simple, but in practice, retailers struggle with large volumes of disconnected, dirty, and duplicate data spread across hundreds of systems. Poor data management undermines customer loyalty strategies like Generative AI Chatbots trained on the wrong or bad data sets or personalized marketing offers using a faulty customer loyalty profile.

Scott Jennings

Chief Strategist, Retail & Consumer Products, Informatica 

Customer Insights: Powering Loyalty Programs