The Curious Leader

Nata Dvir was appointed Macy’s chief merchandising officer in February 2021 for leading Macy’s Merchandising, with oversight of all merchandising categories and private brands. She steers merchandising transformation, influencing Macy’s customers’ personal style through accessible fashion, clear value and an enhanced digital and store experience.

At the time of appointment, Jeff Gennette, Macy’s, Inc. chairman and CEO had said, “Nata is a strong merchant with deep connections to our partners, first-rate instincts and an eye for newness,” In September 2017, Nata was named Macy’s General Business Manager for Beauty, a new role in the organization. In that role, she transformed the cosmetics and fragrance business, creating a more open and experiential environment in store, enhancing entertainment and customer experiences, taking a fresh approach to digital engagement and expanding new brands. In February 2020, Nata added responsibility for Center Core merchandise, including jewelry, handbags, shoes, intimate apparel and accessories. Since that time, she has infused newness by adding brands and updated products. She is focused on expanding Macy’s online assortment and evolving the service model in stores.

Nata has held various leadership roles within Macy’s merchant organization, including experience in Men’s, Beauty, Shoes, Jewelry, Food and Licensed businesses.

Nata began her career as an executive trainee at Macy’s. She holds a bachelor’s degree from Syracuse University.

Nata is a retail leader with ability to couple innovative thinking and analytics to build compelling product strategy to evolve businesses. She is passionate about listening to the customer and solving their needs. She has a reputation of being able to quickly identify opportunities from product to execution and collaborate across functions to implement. Over the years, she has developed leadership skills that create an engaged culture focused on growth through creativity, process and agility. A strong collaborator with both internal and external partners Nata has a rich omnichannel experience in merchandising, inventory and financial planning in varied categories under her belt.

It was at one of the Macy’s conference, Nata remembers approaching one of the company senior leaders at the time (and now CEO), Jeff Gennette, and asked him to mentor her. "He said yes!," says Nata. This gave her the forum to share ideas and insights around where Macy’s could improve to be more relevant with a younger consumer. It also allowed her to build a strong relationship with leadership within our organization, and most importantly gave her the confidence to speak up and share her ideas.

Nata Dvir

Chief Merchandising Officer, Macy's