Composable commerce allows Chico’s to deliver seamless brand experience across all channels
Produced by AWS
Speakers: Molly Langenstein, CEO and President, Chico’s FAS, Inc.; Jay Topper, Executive Vice President – Chief Digital Officer, Chico’s FAS, Inc.; Faisal Masud, CEO, Fabric & Krithika Ganesamoorthi, Global Partner Solutions Architecture Leader, AWS
The modernization of e-commerce is happening quickly and customers expect a seamless brand experience across all channels. With advances in modular and composable technology, choosing the right technology partners that align with the vision will help retailers deliver speed to market for new initiatives. AWS’s Krithika Ganesamoorthi led a panel discussion that explored how women’s apparel retailer Chico’s FAS quickly adapted to the increasing demands of its customers through a collaboration with technology enablers like Fabric and AWS via a composable commerce strategy. Panelists Molly Langenstein, CEO and President at Chico’s FAS, Jay Topper, Chief Digital Officer at Chico’s FAS, and Faisal Masud, CEO at Fabric, discussed best practices that enabled Chico’s to quickly implement a modern platform solution, exceeding customer expectations, and turning one-time buyers into repeat customers.